What is Revenue Attribution?

Revenue Attribution tracks how your personalised ABM campaigns directly influence sales opportunities and closed deals. It proves which campaigns are driving pipeline and revenue.

View in Userled

Getting Started

Access Revenue Attribution Dashboard

1. Log into your Userled account

2. Navigate to Analytics in the main menu

3. Click on Revenue Attribution

What Are You Measuring?

Opportunities Supported - Deals influenced by your Userled campaigns

Pipeline Generated - New opportunities created after Userled engagement

Revenue Supported - Closed won deals with Userled touchpoints

Sales Cycle Length - How personalisation affects deal speed

Average Contract Value - Impact on deal sizes

Attribution Rules

1. Within 90 days of any deal activity or meeting activity

2. Only counts engagement / touch points with personalised content (not general website visits)

3. Links account / contact engagement to opportunity outcomes

Implementation

Connect Your CRM

1. Go to Integrations → Salesforce/HubSpot

2. Click Manage → Authorise

3. Complete authentication

View Your Data

1. Navigate to Analytics → Revenue Attribution

2. Select time period (30/60/90 days)

3. Review pipeline influence and revenue impact

Take Action

• Prioritise high-engagement accounts with open deals

• Share wins with sales teams and leadership

• Scale campaigns showing strong attribution

Why This Matters

Prove ROI - Show actual revenue impact, not just engagement metrics

Optimise Campaigns - Double down on what drives real pipeline

Align Teams - Give sales and marketing shared revenue metrics

Accelerate Deals - Identify and act on high-intent accounts faster

Note: This data can also be pushed to the CRM for native/custom reporting

• Build your ABM Dashboard

• Monitor Userled Impact in your CRM