When you launch a LinkedIn campaign in Userled, it runs as one small campaign per audience. Each needs a bid (the most you'll pay per result) and a daily budget (the most you'll spend in a day).
Userled sets these with audience bidding: we take LinkedIn's recommended bid for each audience and adjust it to the strategy you pick. Because that recommendation varies by audience, harder to reach audiences get a bit more and easier ones get less.
Cost efficient keeps spend as low as possible. Delivery is slower, but your cost per result stays down.
Standard is the balanced default. You get reliable delivery without paying top rates, and it's the right fit for most campaigns.
Fast delivery gets you in front of people quickly. It spends more in return for stronger, faster reach.
You can switch presets whenever you like, and Userled will recalculate against LinkedIn's latest recommendation for each audience.
If you'd rather have full control, choose Manual and type in the exact bid and daily budget yourself. Userled saves whatever you enter and doesn't calculate anything on top. A campaign is always either on a preset or set manually, never both at once.
If you're not sure —> Standard
If you're ramping up spend for a launch —> Fast delivery
If you're working to a strict cost target, or a number the client insists on —> Manually
One thing to keep in mind: presets only apply when your campaign uses manual bidding goals, meaning you're paying by clicks or impressions. If the campaign is on an auto bid goal, LinkedIn optimises the bid itself, so there's nothing for the preset to set.
