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The first step in building a journey is selecting an audience. You can choose to display the experience to all website visitors, or only to a selected few.
An audience is the segment of website visitors who will enter the journey, and thus will be presented with the experiences you are creating
If you click “create a new audience, you will be prompted to select the conditions that you want to apply to define the audience.
There are 4 key conditions categories: Clearbit parameters, Acquisition, Behaviour, UTM parameters Before diving into each, let’s look at characteristics that are common across several filters conditions:
Conditions include dropdown parameters for further customization. Dropdown parameters differ according to whether the condition is URL-based (e.g., Visitor is currently on a specific URL), time-based (e.g., Visitor has returned to your site after some time), or frequency-based (e.g., Visitor has returned to your site a number of times).
More details on the dropdown parameters for each category can be found in this toggle
URL-based conditions include the option equal to to check for an exact URL match or the options containing and not containing to check for a given string within the URL
time-based conditions can be set to exactly, more than or less than a certain number of days
frequency-based conditions like Visitor has returned to your site a number of times require you to set up the frequency with the parameters exactly, more than or less than [] times, and the timeframe, with the parameters more than [] days ago, in the last [] days, or previously (all time frequency)
Multiple conditions can be nested together using and and or parameters
Empty conditions will be flagged through a flashing red dot. Once set up, the parameter chosen will be displayed on the right hand side, in blue
Conditions can be deleted by pressing on the red bin button
If you have any questions, we’re here to help! Please feel free to contact us at any time, either through our Slack Community or via hello@userled.io
