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Similarly to the Userled dashboard, the journey dashboard display the growth and CRM insights - this time at a journey level.
The journey insights are then divided in three categories:
Journey insights, which gives you high-level data on your traffic
The high-level journey insights are defined by the following data points:
Personalised visitors vs total website visitors: the number of visitors who has seen at least one experience in the published journey
Potential leads: the number of visitors who have clicked on an experience in the published journey
CTR Lift: the percentage of visitors who viewed an experience in the published journey and interacted with it
CRM Insights, which gives you real time CRM data for your lead and pipeline generation
At Userled, we define CRM insights by the following:
All leads: the number of Hubspot contacts who interacted with the experience
Pipeline generated:
Pipeline supported
Pipeline won
Prompt engagement, giving you 1:1 insights on the experiences generated in your journey
At Userled, we aim to provide you with comprehensive analytics for your experiences. That's why we offer analytics at the prompt level, allowing you to assess the detailed success metrics of your journeys. The data points available at this level mirror those found in journey insights, offering specific insights for each experience created within your journey.
For instance, you can observe that the 'Redirect to homepage' experience has a higher success rate, enabling you to refine your journeys by closely monitoring traffic engagement. This detailed information allows you to evaluate the contribution of each experience to the total leads generated.
Userled tip:
For analytics purposes, you may want to rename experiences so that you know what data you are looking at. This can easily done on the top-left hand side of the screen in the dedicated experience builder.
In the same way, you can rename journeys in the top-left of the journey builder, or directly on the journey dashboard
If you have any questions, we’re here to help! Please feel free to contact us at any time, either through our Slack Community or via hello@userled.io
